Have you ever wondered why that first sip of wine or beer feels so good, but every subsequent sip leaves you chasing an increasingly elusive buzz? You’re not alone. Many of us have experienced this, but few understand the science behind it.
Over the past few weeks, I’ve been talking a lot about dopamine and the diminishing happiness cycle with clients—some participating in the 30-Day Reset Experiment, and others who are alcohol-free and diving deeper into uncovering what true happiness means for them. The science is fascinating—and empowering.
Understanding the dopamine-dynorphin cycle is essential to transforming your relationship with alcohol. It’s not just a scientific concept—it’s the key to understanding why we drink and why those fleeting moments of pleasure often leave us feeling worse in the long run.
That’s why this topic is explored deeply in both AFreeLife’s Signature 12-Week 1:1 Coaching Program and the 30-Day Reset Experiment. In the 12-week program, we take a personalized approach to uncovering how this cycle has impacted your life and how to reclaim joy without alcohol. Similarly, in the 30-Day Reset, we address this as a cornerstone lesson, empowering participants with the neuroscience behind their behaviors as a critical step toward lasting change.
Let’s unpack what’s happening in your brain and why breaking free from this cycle is key to rediscovering joy in your life.
Dopamine is often called the “feel-good” hormone. It’s part of our brain’s reward system, encouraging us to repeat behaviors that ensure our survival, like eating or connecting with others.
Alcohol, junk food, and other addictive substances hack this system by flooding your brain with a surge of dopamine, creating that initial euphoria many describe as a “buzz.” The problem? Your brain is wired to maintain balance, or homeostasis.
Enter dynorphin, your brain’s counterbalance to dopamine. Dynorphin suppresses the dopamine high to bring you back to equilibrium. But here’s the catch: dynorphin lasts much longer than dopamine. So, while you might feel great for 20 minutes after your first drink, dynorphin lingers for hours, leaving you craving more to chase the fleeting high.
The cycle doesn’t stop there. With each dopamine-dynorphin loop, the dynorphin response becomes stronger. Over time, your brain suppresses not only the high from alcohol but also your baseline ability to experience joy.
This is why, at the height of my drinking, even the simplest pleasures—like the beauty of a sunset, the joy of reading, sipping a glass of tea, or laughing with friends—felt dulled. It’s not because you’re broken. It’s because your brain is responding exactly as it’s designed to.
Here’s the good news: this cycle is reversible. When you remove alcohol and give your brain time to reset, it begins to heal. Natural dopamine production returns, and with it, the ability to experience genuine joy—without the crash.
In my own journey, I’ve rediscovered simple pleasures I thought I’d lost forever. Reading books, for example, has become a source of deep joy again, much like it was when I was a tween devouring Judy Blume novels. And that’s just the beginning.
You don’t need alcohol to feel good. Here are some science-backed ways to naturally increase dopamine levels without triggering the harmful effects of dynorphin:
Exercise Regularly – Movement naturally boosts dopamine and improves mood. Even a brisk walk can have an impact, but activities that engage rhythm and coordination—like dancing, yoga, or cycling—are especially powerful. The key is consistency, as regular exercise helps sustain long-term dopamine balance.
Eat a Balanced Diet – Your brain needs the right nutrients to produce dopamine. Protein-rich foods like eggs, lean meats, tofu, and legumes provide the amino acids needed for dopamine production. Omega-3s from fish and flaxseeds support brain health, while probiotic-rich foods like yogurt and kimchi help regulate gut bacteria, which play a surprising role in mood and motivation.
Get Sunlight – Natural light stimulates dopamine production and helps regulate mood, energy, and sleep. Aim for 10-30 minutes of morning sunlight whenever possible. If you live in a low-sunlight area, a light therapy lamp can help mimic the benefits of natural daylight.
Practice Mindfulness – Meditation, deep breathing, and other mindfulness practices help regulate dopamine by reducing stress and increasing present-moment awareness. Even a few minutes of intentional breathing or gratitude journaling each day can create a noticeable shift in mood and emotional resilience.
Listen to Music – Enjoying your favorite songs can trigger dopamine and elevate your mood. Music that evokes emotion or brings back positive memories has an even stronger effect. Singing or dancing along amplifies the dopamine release, making music an easy and enjoyable way to boost motivation.
A Journal Prompt for Reflection
Take a moment to reflect on this question:
Have you been caught in a cycle of chasing the buzz, only to feel worse over time? How does it feel to know that this isn’t a flaw in you but simply your brain doing its job?
Write about how this understanding shifts your perspective. Knowing that true happiness is within reach can be the first step toward reclaiming it.
Breaking free from the dopamine-dynorphin cycle isn’t just about quitting alcohol; it’s about rediscovering the full, vibrant life you deserve. The journey may feel challenging at first, but I promise it’s worth it.
Every step away from the diminishing happiness cycle brings you closer to the simple joys and deeper contentment you’ve been craving all along.
Here’s to rediscovering your true happiness, one step at a time.
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Joy Stieglitz is a certified Wellness Coach who specializes in helping sandwich generation people change their relationship with alcohol and/or other unwanted habits to find true freedom and joy in their life. Alcohol Free since November 2019, Joy brings valuable insights into her practice. AFreeLife Coaching is a safe space where all are welcome to explore their desire for health, wellness, and personal growth regardless of where they are or want to go on their journey, and regardless of age, race, gender, sexual orientation, religious affiliation, or any other social construct. Click here for AFreeLife Coaching, LLC Privacy Policy.
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